The luxury jeweler De Beers is launching a new platform that
unites its two brands, De Beers Jewellers and De Beers Forevermark,
in a global campaign redefining the concept of commitment.


 Art Direction
​​​​​​​DDB Paris. Released in 2021.
Creative Director: Alexander Kalchev, Ondine Simon
Photographer: Emmanuel Giraud
Stylist: Joy Elisabeth Sinanian
Art Buyer: Quentin Moenne-Loccoz
Production: Iconoclast


To give a broader meaning
to the expression 'I do.'

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