The dating app Fruitz is asserting its new positioning with Generation Z
by redefining the concept of saving time.
by redefining the concept of saving time.
Fruitz is an app where you can directly display your intentions.
The brand is bringing simplicity and authenticity back to online dating, recognizing that Gen Z
is tired of traditional dating apps.
The brand is bringing simplicity and authenticity back to online dating, recognizing that Gen Z
is tired of traditional dating apps.
As part of this new strategy, I supported the brand in creating their visual identity
by producing three video campaigns with Louis Dauge.
by producing three video campaigns with Louis Dauge.
Art Direction & Production Design
Released in 2023.
Released in 2023.
This first video introduces the new tagline for the dating app Fruitz: “Pick your fruit and save time.”
This direct message encourages simplifying dating by making clear and authentic choices.
Fruitz offers a simple and transparent way to meet people without wasting time.
This direct message encourages simplifying dating by making clear and authentic choices.
Fruitz offers a simple and transparent way to meet people without wasting time.
Agency : Toasted
Script : Louis Dauge
Directors : Louis Dauge & Flavie Gonin
DOP: Thomas Migevant
Stylist : Alexandra Conti
Production: 510 Paris
Directors : Louis Dauge & Flavie Gonin
DOP: Thomas Migevant
Stylist : Alexandra Conti
Production: 510 Paris
